Courtney
Hopkins

Missing Hotel is a remote hospitality property in the Texas Hill Country designed as an immersive landscape experience. I built the full visual identity system from the ground up, translating the founders’ vision into marks, materials, and systems that work across the whole property.

The brand doesn’t compete with the landscape. Wordmark and symbol were designed for clarity at distance and durability across metal signage, print, and embroidery. Each shelter is identified by a custom symbol derived from the Missing “M,” creating a visual language used across wayfinding, maps, and navigation. Guests don’t stay in numbered units. They inhabit a feeling.

Printed guides support the off-grid experience with clear instructions for compost toilets, Chemex brewing, and site etiquette, all on-brand.

Terra Wellness required a brand identity system that could scale across packaging, labels, and printed materials while maintaining clarity and consistency across a wide product range.

Label typography was the central design challenge: hierarchy at a small scale, ensuring product information stays legible while maintaining the brand’s grounded tone. The system extends consistently across tinctures, pellets, acupuncture tools, and print collateral through a unified use of color, spacing, and type.

Internal communication and environmental graphics for a 5-million square foot Amazon fulfillment center supporting more than 4,000 employees across multiple departments and bilingual audiences.

Work included large-scale wall graphics, operational signage, safety communications, emergency facility maps, and department-wide visual systems. The PXT (People Experience & Technology) environment included branded wayfinding, cultural graphics, and orientation materials built to scale across a facility that never stops running.

The Westerly serves classic Canadian comfort food in Toronto. Their menus had been designed in-house and no longer reflected the quality of the restaurant. They wanted evolution, not overhaul, so I started with the dinner menu and redesigned the full suite of printed materials.

The East Room is The Westerly’s sister bar. A companion identity built on three triangles, with a geometric pattern system across menus and interchangeable tap markers for constantly rotating draft selections. The fold-out menu and wooden plank tap sign became the signature tactile pieces of the space.